NEW YORK: American Express recently launched a Facebook app called "Link, Like, Love" that delivers deals to card members based on their Facebook interests, likes, and social connections.
The new app is part of AmEx's continuing efforts to further connect with consumers through online, mobile and social channels. In addition to delivering deals based on users' Facebooks interests, the program also harnesses the interests and likes of their friends.
Card members can link their Amex cards to the program and choose their favorite deals through ...