Client: Guinness Storehouse (Dublin)
Agency: Ogilvy PR (New York)
Campaign: The Guinness Storehouse: The Friendliest Place on Earth for St. Patrick's Day
Duration: January - April 2012
Budget: $80,000 - $100,000
Guinness Storehouse (GSH) is a historical building and tourist destination on the site of the St. James' Gate Brewery, the birthplace of the Guinness brand. It features a retail store, a giant pint glass atrium, brewing process tours, and a restaurant and bar.
GSH has hosted a ...