Global PR now falls into the same category as motherhood, apple pie, and Seinfeld reruns: It's all good.
Intellectually, it's easy to connect the dots between the globalization of business and global PR programming. Thanks to the Internet, virtually any business can snare customers who live halfway across the globe with workable economics. By changing such an underlying fundamental of business, we've witnessed a flood of companies pursuing the global dream.
And it's not just the Fortune 1,000. Dairy farmers in Pennsylvania ...