VOORHEES, NJ: American Water, a water and wastewater utility company that went public in April 2008, launched an interactive online annual report in order to help it meet sustainability goals.

The site, www.amwaterannualreport.com, contains the company's proxy materials, 10-K form, video, and other information. It launched in late March, but planning for it began in last year's fourth quarter. The company's communications leaders point out that the video is a less expensive way of telling the American Water's story, ...