NEW YORK: US PR firms earned an average 19.7% profit in 2007 despite an economic downturn, according to StevensGouldPincus' (SGP) annual Best Practices Benchmarking Survey.
The results were reached alongside record annual billings and high average monthly fees.
“It's a real accolade to the PR industry that they can hold the line when we're in a recession,” said Rick Gould, a managing partner at SGP. “Just about all firms [with a fee volume of] over $3 million were over 20%.”
Annual billings per ...