Every summer, a group of twentysomethings travel to events in the US attended by teens. Crew members tell personal stories about the effects of tobacco use and provide information to teens about the health and social issues of smoking.
“The summer tour is a key grassroots piece [of the ‘Truth' campaign],” says Patricia McLaughlin, assistant VP of communications for the American Legacy Foundation. The “Truth” campaign is an ongoing youth smoking prevention effort that began in 2000.