WASHINGTON: The American Legacy Foundation is using an interactive Web site, online games, and media relations to support the kick off of the 2009 “truth” advertising campaign.

The campaign, which launches today, June 1, targets teens 12 to 17 years old and is part of an annual effort that aims to inform and educate teens about the tobacco industry and the dangers of smoking, said Patricia McLaughlin, assistant VP of communications at the Washington-based foundation.

Taking its cues from ...