DALLAS: The American Heart Association is addressing prevention and ideal heart health in a national campaign for the first time.

Previous campaigns have concentrated on providing information about how to manage risk factors of heart disease, said Matthew Bannister, EVP of communications for American Heart Association (AHA).

“What we've done with this campaign is said, ‘Yes, heart disease and stroke are difficult diagnoses,'” said Clyde Yancy, president of the AHA. “‘We should be cognizant of the ...