DALLAS: The American Heart Association is using social media and blogger outreach to raise awareness about the nonprofit's new online fitness and nutrition program, BetterU.  

The effort is part of the annual summer PR push for the “Go Red for Women” campaign, a national heart disease campaign that targets women aged 35 to 54 years old, said Megan Lozito, senior manager of cause communications for the American Heart Association (AHA).

The "BetterU" campaign launched June 1. ...