NEW YORK: American Express is preparing for "Small Business Saturday," an integrated program that partners with Facebook and is aimed at encouraging cardholders to shop at small businesses on November 29.

American Express Open, the small business division, announced the launch of “Small Business Saturday” on November 8. M Booth & Associates, the unit's PR AOR, is providing support.

“The campaign raises consumer awareness of the importance of small businesses,” said Rosa Alfonso, director of corporate affairs ...