CHICAGO: The American Dental Association has hired Fleishman-Hillard as its AOR, following a competitive review. It is the organization's first AOR relationship with a PR firm since the 1990s.
“As sweeping changes take place in our healthcare system over the next several years, our leadership determined it was important for the ADA to collaborate with a national public relations firm to help educate the public and policymakers on the importance of oral health to overall health” Kenneth Ohr, CCO of the ...