ATLANTA: The American Cancer Society (ACS) is undergoing a competitive review for its creative firms, including PR, and expects to announce a new AOR in the next month.

The RFP is part of a larger initiative for the Atlanta-based nonprofit organization to become more integrated and better reach multicultural audiences, said Greg Donaldson, national VP of corporate communications for ACS. The account, encompassing all creative services, has an annual budget of $20 million. The RFP was issued in late ...