Who is your client? What are its media goals?
Julia Beck: Bravado Designs is a leading maker of nursing bras in North America and Europe. Its media goals are to reach new and expectant mothers with key product and service messaging about pregnancy and nursing.
What made American Baby such a good hit for them? How did you pitch the reporters or editors?
Beck: American Baby magazine is the highest circulation publication reaching expectant and new parents, which makes it a ...