FT WORTH, TX: American Airlines prioritized direct engagement with grounded passengers in the wake of canceling of 3,079 flights over the past four days.
The company enlisted its seven-person communications team, as well as other staffers, to inform the public of the reasons behind the delays and options for getting to their destinations, Roger Frizzell, American Airline's VP of corporate communications and advertising, told PRWeek. He added that American passed out press releases to consumers waiting in the airport to keep ...