NEW YORK: American Airlines is using Facebook to connect with customers in the New York metro area, launching the "NYC Challenge 10,000" campaign on June 26. The company hopes to get 10,000 fans from the area on its Facebook page, and will then offer a Facebook-exclusive promotion.

"We think that it has potential to form a closer bond with our customer base and get some interactive communication going between us and New York followers," said Ned Raynolds, manager ...