LONDON: A PR trade group has established two separate task forces to answer lingering questions about the measurement of social media strategy and metrics.
The task forces were set up by the International Association of Measurement and Evaluations of Communication, the group that spearheaded a framework of PR standards called the Barcelona Principles. The seven principles address the importance of measurement, goal setting, business outcomes and transparency at a time when the web and social media is at the vanguard ...