LISBON, PORTUGAL: Measurement practitioners are buzzing about survey findings released today at the third annual AMEC European Summit on Measurement in Lisbon, which canvassed the industry for a global view of the recently adopted Barcelona Principles.
"If you boiled it down to a nutshell, it basically came down to two things as the obstacles," David Rockland, AMEC director and global head of research at Ketchum, said about the survey. "One: better techniques, and two: client education, and that's really what this conference ...