VANCOUVER: The Association for Mineral Exploration British Columbia (AME BC) has hired PR Associates to execute on a three-year communication and strategic PR plan. PR Associates won the account following a competitive RFP.

Jonathan Buchanan, manager of communications for AME BC, said this is the largest PR plan ever undertaken by the association, as the value of mineral exploration in BC has grown to $416 million last year, up from $25 million in 1999. Its membership has also ...