SUNNYVALE, CA: Advanced Micro Devices (AMD) hired Edelman as its US AOR, following a competitive review that began earlier this year. Sources close to the review confirmed an annual budget of $5 to $8 million dollars.
Drew Prairie, director of corporate communications at AMD, told PRWeek via e-mail that the appointment does not indicate an increased investment in PR.
The final round of the pitch process included Edelman, Weber Shandwick, and a combined Next Fifteen entity involving Text 100 and M Booth, ...