NEW YORK: AMC is in the midst of a robust PR and marketing campaign for the third season of its Golden Globe-winning show Mad Men, set to debut on Sunday, August 16. In addition to widespread consumer and business media relations, AMC launched the popular MadMenYourself.com and is hosting events in New York throughout the week.

"The overall marketing strategy has been to broaden the awareness of Mad Men and make the show accessible to a larger audience," said Theano ...