NEW YORK: Amazon is the most reputable company in the US, according to the sixth annual list from advisory firm Reputation Institute (RI), in partnership with Forbes Media.
It is the first time an online company and retailer has topped the 150 Most Reputable Companies rankings. Rounding out the top 10 are Kraft Foods, Johnson & Johnson, 3M, Kellogg, UPS, FedEx, Sara Lee, Google, and The Walt Disney Co.
This list is based on RI's US RepTrak Pulse Study, which ...