National morning shows can deliver a bonanza of impressions, but these days it's tough to get clients on. Nick Ragone, SVP and director of client development and media at Ketchum, says PR pros must “work harder and smarter” as these programs become “increasingly competitive.”
 
“There's pressure on producers to capture every dollar of ad revenue,” he notes. “They're wary of giving away brand mentions.”
 
Jennifer Cunningham, senior producer for Fox and Friends, explains that most PR pros ...