Client: Alouette Cheese USA (New Holland, PA )
Agency: Vault Communications (Plymouth Meeting, PA)
Campaign Name: The Portion Size Me Summer Tour
Duration: June 12-August 5, 2012
Budget: $100,000
To help promote Alouette Portions, a portion-size line of spreadable cheese launched in April, Alouette Cheese USA sponsored 12-year-old Marshall Reid and his mother, co-authors of the book Portion Size Me, on a summer tour of 30 cities in a co-branded 1974 Airstream Sovereign Trailer.
“This program gave us a platform ...