STAMFORD, CT: Aloft Hotels, a Starwood Hotels & Resorts Worldwide brand, has put a new spin on the RFP process by inviting PR agencies to pitch for its business via Twitter.
The “RFTweet” process kicked off late Monday afternoon on Twitter, with the brand asking “A-list #PRpros who do more than talk the talk” to participate in the review, which will include a series of questions over the next four weeks. Agencies are asked to use the hashtag #PitchAloft to get ...