PHOENIX: Allison+Partners has rolled out a practice for targeting Hispanic consumers called Nuestra Voz.
The unit will support current agency clients, including COPD Alliance, ExpectMoreArizona.org, and Arizona Sea Life Aquarium, on Hispanic-targeted work, said Scott Allison, president and CEO of the agency.
“The first steps will be looking at what the Hispanic marketing needs are for our existing clients,” he said. “We have a lot of consumer brands in the US that have an expressed interest in that area, and ...