PHILADELPHIA: Big Brothers Big Sisters of America has launched Start Something, a new campaign that repositions the nonprofit's mentoring network.
In addition to TV, radio, print, outdoor and online PSAs, the effort includes a strong PR component from Allison & Partners, which has donated more than $150,000 in services to Big Brothers Big Sisters.
Mack Koonce, EVP and COO of Big Brothers Big Sisters of America, said the campaign aims to bring greater awareness of the organization in terms of ...