It wasn't too long ago that the term "wi-fi" was alien to most computer users.

The rise of the technology has literally changed the way business is done, enabling people sitting in a park or a coffee shop to conduct business right there.

The Wi-Fi Alliance, a nonprofit organization made up of more than 300 members from more than 20 countries, has been working with A&R Edelman to educate people about the technology and the group's efforts to standardize it worldwide.

Strategy

With the ...