The January 29 issue of BusinessWeek declares the sustainability movement in the corporate world to be "more than PR." That's shorthand to say, "This isn't just for show, it's legitimate."
The real news is that the green momentum has as much to do with PR as anything else that is intrinsically vital to a company's survival. It is about listening to and responding to consumers, governments, and the realities of the planet - all core to communicators' roles.
All of the ...