Real estate properties are as unique as the people that buy them. And for Century 21 Real Estate, convincing consumers that the company understands their unique needs is a key strategy for success.

“One of the things Century 21 emphasizes is the ability of its agents to work on a personal level, understanding the goals of individual people and marrying them in a national media outreach,” says CMO Bev Thorne, who joined the company a year a half ago ...