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All-American Games anniversary scores big win for McDonald's

Emory Sullivan

July 01, 2012

Client
McDonald's
PR agency
GolinHarris
Campaign
2012 McDonald's All-American Games 35th Anniversary
Duration
November 2011-April 2012
Budget
$250,000-$300,000

Prompted by a record attendance in 2011, McDonald's hosted its 35th All-American Games in Chicago for a second consecutive year due to the city's love for sports. "Chicago has a rich tradition of high-school basketball," says Douglas Freeland, director of the McDonald's All-American Games.

Strategy
Longtime AOR GolinHarris and the McDonald's US communications ...

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All-American Games anniversary scores big win for McDonald's

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