A fully integrated comms effort is the formula of choice as Dow Chemical brings its Human Element initiative to the world.
When the Dow Chemical Company approached holding companies earlier this year inquiring about marketing teams to create an integrated global campaign, it didn't waste any time.
After hiring in March an IPG team led by GolinHarris that would be supported by ad agency Draft FCB, the two began work on a corporate reputation effort called the Human Element. They held ...