CHICAGO: Kmart hired Alison Brod PR to work on a fashion account that went up for review early this year, PRWeek has learned.
During the procurement-led review, sources said that annual budget for the work is up to $1.5 million, including out-of-pocket expenses.
Euro RSCG PR and Zeno Group currently work on a majority of the PR business within Sears Holdings, which owns Kmart. Flowers Communications also works on multicultural efforts for select brands.
Both Sears Holdings and Alison Brod declined to ...