While ethanol might be a media darling and go-to biofuel among politicos campaigning on a green platform, it's not the only alternative fuel in play.

Global Green Solutions and Valcent Products developed a push to spread awareness of Vertigro - an algae-to-biofuel technology that mass produces algae and extracts algae oil.

"Algae biofuel needed to be part of the alternative biofuel dialogue," says Nancy Tamosaitis, president of Vorticom, Vertigro's PR agency.

Strategy
Initial media reaction ...