NEW YORK: In an effort to bolster its editorial placement on the West Coast, shoe retailer Aldo hired Los Angeles- and New York-based BPCM as its US AOR.
“We thought it was really important to bolster our presence on the West Coast via celebrity product placements, relationships with key stylists, and getting on some of the shows with active blogs,” said Aldo creative director Douglas Bensadoun.
BPCM will also support initiatives such as the Aldo Fights AIDS campaign and a ...