Ever since the US Census reported in March that Hispanics make up 16% of the population, a 43% increase over the last decade, many industries have been developing more initiatives to specifically target the growing demographic. Beer companies Heineken USA and Miller-Coors have continuously made connecting with Hispanics a priority through a variety of media platforms.
"We've always considered the Hispanic community an important stakeholder in our brand," says Daniel Mandelbaum, Hispanic brand director for Heineken ...