ST. LOUIS: Enterprise Holdings' Alamo Rent A Car brand is kicking off a digital word-of-mouth initiative this week and enhancing its social media efforts to raise brand awareness.
The car rental company launched its first national TV ad campaign since 2009 on Monday, and to continue to build brand buzz, it created the “Get to Know Alamo” word-of-mouth effort to engage influencers.
Alamo also revealed an enhanced website this week, as well as its “Deal Retriever” feature, which allows consumers ...