Client: American Lung Association (Washington, DC)
Agency: Porter Novelli (Washington, DC)
Campaign: Quitter in You Smoking Cessation Campaign
Duration: September 2009 – March 2010
Budget: Approximately $1.5 million
The American Lung Association (ALA) hired Porter Novelli (PN) to increase visibility of its “Freedom from Smoking” (FFS) clinics (run by 11 regional organizations and online).
“We've been a leader in smoking cessation for more than 50 years,” explains Carrie Martin, VP of communications. “But we've lacked a PR effort over ...