Name: Isabel Griffith, AE, RL Public Relations (New York)
Placement: Telemundo's Al Rojo Vivo, May 4, 2011
Pitch timeline: Three weeks
Who is your client and what are its media goals?
Yager Esthetics is run by New York board-certified plastic surgeon Dr. Jeffrey Yager and serves the Hispanic community in the area. We were brought on last summer to raise its profile with regional Hispanic outlets, but we also found ...