Client: AirTran Airways
Agency: Cramer-Krasselt Public Relations
Campaign: Skip the Stampede
Duration: March 22 - April 2, 2010
Budget: Less than $5,000
On March 18, AirTran Airways employees alerted PR director Christopher White that one of Southwest Airlines' national TV ads (“Battle Cry”) showed Southwest employees flashing their chests painted with the words “Bags Fly Free” at an AirTran plane. The logo was pixilated, but the employees recognized the plane.
White says employees expected a response. AirTran didn't have budget for ...