The new company AirBed & Breakfast created buzz for itself by building a PR campaign on the widespread media attention generated by both the 2008 Democratic and Republican National Conventions.

As a peer-to-peer Web site that provides local citizens' rooms to rent, AirBed & Breakfast created an aggressive media outreach effort showcasing its service as an alternative to the hotel shortage in Denver and Minneapolis-St. Paul.

Strategy
With the support of AOR MSR Communications, the company launched on ...