Who is your client and what are its media goals?
Scott Smith: The South Coast Air Quality Management District (AQMD) is the air pollution control agency for the greater Los Angeles area. We work with its media office to raise awareness for AQMD programs.
What made the KTLA Morning Show such a good target for your client? How did you pitch the producers there?
Smith: KTLA is one of the top-rated LA morning shows, which made it ideal for driving participation to ...