Air New Zealand puts stars on the couch to build awareness

Client: Air New Zealand
PR agency: Fingerprint Communications
Campaign: On the SkyCouch with Rico
Duration: June 2011-present

Looking to build global awareness of its flight offerings among business and leisure travelers, Air New Zealand's communications team created Rico, an airline mascot, and built out a series of campaigns involving social media and viral videos.

"Social media plays a significant part in our campaign activities," says Jodi Williams, head of international marketing at ...