AIG hires Burson-Marsteller
NEW YORK: Embattled insurance company, American International Group (AIG), has retained Burson-Marsteller for PR services. In doing so, it suspended corporate advertising and other paid outreach efforts to offset the cost, PRWeek has learned.*
The hire, which was first reported in the New York Post, was confirmed to PRWeek by Peter Tulupman, corporate PR manager for AIG.
"We have hired Burson-Marsteller to help us respond to the huge volume of requests for information we are receiving from customers, employees, and the media," Tulupman ...