Name: Aaron Cohen, VP of media and digital communications, MS&L (Washington, DC)
Placement USA Today, Nov. 5, 2009
Pitch timeline: Four days
Who is your client and what are its media goals?
Cohen: The American In-stitute for Cancer Research (AICR) is a Washington-based charity that sponsors research on the link between diet, physical activity, and obesity and preventable cancers.
Around its annual conference, AICR turned to us to generate media awareness for new statistics on how excess body fat ...