For its 150th anniversary, the American Institute of Architects (AIA) teamed up with Google Earth - which provides geographic information via satellite imagery, maps, and 3-D building images - to communicate AIA's message: "Celebrating the Past. Designing the Future." The partnership aimed to demonstrate architecture's role in daily life and showcase Google Earth as a resource.
"AIA felt strongly that we should re-engage the public that architects serve," says Phil Simon, AIA MD of marketing and PR. "Conversation about the role ...