NEW YORK: The American Heart Association (AHA) has launched its Start! Challenge campaign in hopes to re-energize an effort first launched a year ago.

The competition's launch began January 4, with a media tour in New York City featuring entertainer Donny Osmond and the contest's six national finalists.

Following the national media focus in New York, Robyn Landry, EVP of communications for the AHA, said the group is now fanning out to concentrate on regional media in ...