Client: Agion Technologies (Wakefield, MA)
Agency: Matter Communications (Newburyport, MA)
Campaign: Stink at Nothing
Duration: January–December 2010
Budget: $30,000 (for the year; doesn't include creative and T-shirts)
Biotech Agion Technologies makes an odor-killing substance that can be applied to textiles. Agion VP of global marketing Cyndy Hunter explains that consumer demand and a ready market needed to be created to generate interest among potential customers, which include sports apparel and uniform manufacturers. Agion and AOR Matter Communications devised the ...