SAN FRANCISCO: The consumer electronics sector is seeing a flurry of agency reviews that some say are a reflection of the industry's stable market position amid the troubled economy.
Toshiba America Consumer Products and LG Electronics are among several consumer electronics companies that are currently reviewing PR agencies. And Samsung Electronics recently consolidated its global corporate work with Edelman (PRWeek, March 2), while Philips Electronics – whose consumer electronics division is a small part of its larger business ...