NEW YORK: PR agencies last year posted their strongest performance since the recession, with 2011 profit margins increasing to 18.6 percent according to a report from communications consultancy StevensGouldPincus.
The report, which surveyed 105 prominent agencies in the US and Canada, found agency profitability rose three percent since 2010, reaching the highest level since a 19.7 percent margin in 2007.
Rick Gould, managing partner at StevensGouldPincus, attributed the higher profits to better business management at agencies in the wake of the economic downturn.
“Firms ...