On November 14, PRWeek will host The PRWeek Conference – Power to the People. The event, which takes place at The Sentry Centers in New York City, will provide interactive workshops, keynotes, and panel discussions. Several of the sessions (including the one in which I am participating, called “The Battle of Big Ideas”) will address anticipated changes to the PR industry and its agencies.

I posed this question to eight leaders of independent firms – “What is the most important way ...